Who We Talk To

We are considered experts when it comes to the African American consumer market. But by no means does that mean that African American research is all that we do. We have conducted countless focus groups and ethnographies with general market and multicultural consumers as well.

No matter who we speak with, our focus is understanding what they do, how they feel, what matters most and, most importantly, WHY.

  • What products and brands are they buying?
  • What matters to women? Dads? Moms? Men? Teens?
  • What are some current consumer trends?
  • To what extent does their ethnicity and culture impact their purchasing decisions?
  • What types of advertising messages do they find most compelling?
  • In what ways are they similar to the general market? In what ways are they unique?
  • To what extent does their sexual orientation impact their behaviors as consumers?
  • How do they want to be addressed in advertising messages?
  • In what ways are they similar to the general market? In what ways are they unique?