to Black Raspberry Consumer Insights, a qualitative research firm dedicated to sharing the unique stories, experiences and perspectives of African American consumers. We specialize in ethnography, focus groups and consulting. Our goal on each project we undertake is to uncover the relationship between African American consumers’ lives, their culture and our clients’ brands. The result: fascinating and trenchant insights that ultimately help clients to establish new relationships or solidify existing relationships with this segment of the population.

Black Raspberry Consumer Insights embraces
African American consumers’ collective cultural
identity not as a monolith, but as a mosaic, which,
when magnified, can reveal fresh insights about
this under-researched and often misunderstood
consumer segment.

With more than a decade of research experience in both the African American and general markets, Dr. Raspberry and the Black Raspberry Consumer Insights team are firmly invested in providing clients with both an understanding and a deeper respect for the complexity of the African American consumer market.